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Research papers

The brand triad in Europe

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Eckhard Korf, Harald Kunzer, Rolf-Rudiger Nausch
September 1, 1992
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Citation

Korf, Kunzer and Nausch (1992a, September 01). The brand triad in Europe . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-brand-triad-in-europe-


Research papers

The brand triad in Europe (German)

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf
September 1, 1992
×

Citation

Nausch, Kunzer and Korf (1992a, September 01). The brand triad in Europe (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-brand-triad-in-europe-german-